Fashions from the heartland, that come from the heart. Reminiscent of the days when your favorite clothier was the tailor who could suit you to a tee; when personalization and customer attentiveness were more than just the latest trend. With its roots in Northern Indiana and Chicago, Bercot embodies the traditional all-American values of quality, innovation and responsibility. At its core is Kristine Bercot's design studio, where the focus is on lending a contemporary edge to classic styling, with special attention given to color, fit and unique fabrics and prints. Bercot's motto, "Clothing made for kids, not by kids" sums up its dedication to maintaining environmentally and socially responsible ways of manufacturing apparel. Everything is made in the U.S.A under the watchful eye of children's wear designer Kristine Bercot.

Bercot keeps stores small, and away from the mass promotionalism of the mega-malls, instead becoming a part of the community, building lasting relationships with its customer base. This size and attitude gives Bercot a special uniqueness, a "boutiquey" feeling. A targeted, in-house mailing is utilized in subtle, yet effective manner to keep in touch with clientele and create top-of-mind awareness. Bercot's online store provides customers the ability to buy products wherever you are in the Continental United States, while maintaining outstanding customer service.

Whimsy and charm are evident in Bercot clothing. Bercot fashions are for people who love great style but don't always have to take themselves too seriously. Bercot emphasizes "ensemble dressing", with coordinating accessories to complete every look for boys, girls and infants.

The house of Bercot has gone from being just a dream to a highly respected
design force with multiple retail locations, and an online store. Bercot style
and attitude has come to mean something important to customers throughout
the country. Prior to taking the boutique approach, Ms. Bercot's fashions
were carried in high end retailers such as Macy's and Nordstrom's. Bercot
will continue to evolve and change just as styles and people do in the new
century.